Cashbuild views the Art-at-Heart community project as an investment in each local community in which it trades. This concept together with the physical store opening/refurbishment/revamp or relocation provides the platform from which Cashbuild’s three fundamental principles of community are realised;-
At the heart of the community
The Art-at-Heart community project, together with the actual store development, provides a realistic, sustainable and tangible model from which Cashbuild can initiate community involvement, entrenchment and cooperation.
These three key components of the store development strategy bring a real sense of upliftment and investment to the community. Cashbuild works within the community framework and in exchange for this investment, requires a certain level of participation from the schools, educators and learners, as well as community support both economically and from a safety perspective.
This two-way exchange facilitates entrenchment within the community and provides the basis for a mutually beneficial relationship between Cashbuild and the community.