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| Very Important Customer objectives |
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- To develop a fellowship among Cashbuild’s largest customers at national, regional and store level.
- To increase loyalty of customers and in return increase Cashbuild’s purchasing power.
- To create a structured communication tool for use between VIC customers and Cashbuild’s Management.
- To develop an accurate database that can be used for marketing initiatives.
- To reward customers for their loyalty.
- To establish Cashbuild as the building material’s retailer.
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