Very Important Customer objectives
    
  • To develop a fellowship among Cashbuild’s largest customers at national, regional and store level.
  • To increase loyalty of customers and in return increase Cashbuild’s purchasing power.
  • To create a structured communication tool for use between VIC customers and Cashbuild’s Management.
  • To develop an accurate database that can be used for marketing initiatives.
  • To reward customers for their loyalty.
  • To establish Cashbuild as the building material’s retailer.

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