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Mission
    
We are the leading mass retailer of building and associated products and service for cash, to the full spectrum of customers, in urban and rural areas of South Africa. We continuously seek to maximise returns to all our stakeholders through:

Our ability to understand our customers and markets, which enables us to offer a focused range of products and services suited to the specific needs of each of these markets;
Our mutually beneficial relationships with our suppliers, substantial buying power and ability to control costs, which enables us to offer quality products at the lowest prices to our customers at all times;
Our progressive human resources practices, which promote a challenging and productive working environment and ensure that all our people develop to their fullest potential and are recognised and rewarded for outstanding performance;
Bringing to the communities in which we trade, exceptional quality, lowest priced building materials and associated products and services, employment opportunities, and providing support to selected community projects;
Optimally utilising all our resources thereby providing a superior, sustainable financial return to our shareholders.