View Cashbuild's FanPage View Cashbuild's Linkedin Page View Cashbuild's Twitter handle View Cashbuild's Channel

Art-at-Heart Campaign
Since the Art-at-Heart campaign was launched twelve years ago, Cashbuild has helped more than 1,500 schools in Southern Africa with over R16 million worth of building materials.


At the heart of the matter

As a brand, Cashbuild can be described as the following;

Realistic, down-to-earth, dependable, trustworthy, reliable, relevant, stable, steady, responsible, committed, straightforward, no frills, clear-cut, uncomplicated, predictable, humble, caring, sensible, rational, prudent, conscious, tried-and-tested, honest, forthright, sincere, truthful, honourable, respectable, good, principled and moral.

These descriptors align with the spirit in which Cashbuild approaches the community and delivers Art-at-Heart to all its stakeholders,  consistently and in a credible manner.

Art at the heart of the community

Given Cashbuild’s commitment to educational foundations as a key pillar for future generations,  it was evident that a standard and relevant tool/device be utilised that would be inclusive and relevant to any community in which Cashbuild trades.

To this end,  art with its cross-cultural, multilingual appeal was selected as the catalyst for Art-at-Heart.  This engages the learners twofold;

  1. Educational bias is eliminated as art knows no boundaries,  is not prescriptive and allows for personal relevance and interpretation.
  2. Incorporating a Cashbuild “theme” into the art criteria,  actively engages the educators, learners and parents with the Cashbuild brand.

Further to “art” being a criteria for participation,  schools are encouraged to perform at each event,  this extension of the project provides a showcase for schools to bring their cultural programmes to the community and collectively express their creativity, ingenuity, initiative and resourcefulness.

  DIY, home improvement, do it yourself, building supplies, trade, next-day delivery, Saturday delivery